| 2. The fields and registers of the languages: the uses of the Spanish us half. |
2.1 Oral and writing Expression in Spanish language. Coherence and cohesion of the textual message.
2.2. The advertising language
2.3. Norm and use of the Spanish language |
| 4. The language and the context: analysis of advertising texts in Spanish language. |
4.1. The advertising texts: the channel of expression, the objective looked for and to the shipping addresses.
4.2. Analysis of the advertising speech: billed and texts to sell.
4.3. The culture and the ideology in the advertising; the propaganda.
4.4. Composition of advertising texts in Spanish langauge |
