| Code |
Description |
| A1 |
That the students show having acquired and understanding knowledges in an area of study that splits of the base of the general secondary education and usually is found in a level that, despite its support in advanced books of text, it includes also any aspects that involve pertinent knowledges of the avant-garde of his field of study. |
| A3 |
That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature. |
| B3 |
Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment. |
| C1 |
Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes. |
| C15 |
Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations. |
