Guia docente 2023_24
Facultade de Ciencias Empresariais e Turismo
Grado en Turismo
 Subjects
  Tourism marketing
   Training and Learning Results
Code Description
A1 Students need to show they have acquired and understood the knowledge in a field of study underpinned by general secondary education and which is usually at a level which-while drawing on advanced text books-also includes certain aspects that imply being familiar with the cutting edge of this field of study.
A2 Students need to be able to apply the knowledge acquired to their work or vocation in a professional manner, and should have the skills normally demonstrated through the ability to develop and defends points of view and to solve problems related to their field of study.
A3 Students should be able to collect and interpret relevant data (usually within their field of study) in order to make judgements that include a reflection on the relevant social, scientific or ethical issues.
A4 Students should be able to transmit information, ideas, problems and solutions to both specialised and non-specialised audiences.
A5 Students should have developed the necessary learning skills in order to continue studying with a high level of autonomy.
B1 Skills in handling ICT in order to look up and make use of information
B3 The ability to critically interpret data and text
B5 Oral and written communication skills.
B6 Mobility and adaptability to different contexts and situations.
B7 The ability to work both in teams and individually
B8 Capacity for learning and independent work
C5 Understand and interpret knowledge related to the management basics of tourism enterprises: Internal economic problems and the relationships between the different subsystems.
C6 Understand and interpret knowledge regarding the basics of tourism marketing, as well as its commercial objectives, strategies and policies
C9 Understand and interpret knowledge regarding the basic research and forecasting techniques for tourism
C13 To be able to evaluate alternatives in the planning, management and control of tourist companies, as well as make strategic decisions.
C15 Orientation of customer services
D1 Responsibility and the capacity to take on commitment
D2 Ethical commitment
D3 Creativity
D5 Motivation for quality
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