In these last years the companies have had to transform to end to adapt to the changes *imperantes (new technologies, communications, markets, trade, forms of work, sources of finance, protection of the environment, etc.) that have accelerated the process of globalisation of the world-wide economic system. All this is originating important consequences for the activity of the companies, that see forced, increasingly, to act in the international markets.
Therefore, it is precise to study and know the factors that drive to the globalisation of the businesses and, especially, the strategies of development more adapted to face up to this new reality. Understand and choose the strategy of entrance in the external markets according to the identification of the distinct risk to which exposes , know the location of the activities of the chain of value, comprise the strategies of commercialisation of the products or services, analyse the risk (country, politician, economic, financial, official,...) Associated to the election of the most ideal country, as well as the management of the cultural distance between countries, are some of the aims of this subject.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
