Guia docente 2023_24
Facultade de Ciencias Empresariais e Turismo
Grado en Administración y Dirección de Empresas
 Subjects
  Marketing Management I
Subject Guide
IDENTIFYING DATA 2023_24
Subject Marketing Management I Code O04G020V01403
Study programme
Grado en Administración y Dirección de Empresas
Descriptors Total Cr. Choose Year Quadmester
6 Mandatory 2nd 2nd
Teaching language
Spanish
Galician
Prerequisites
Department
Coordinator
Rodríguez Comesaña, Lorenzo
E-mail loroco@uvigo.es
Lecturers
Alén González, María Elisa
Rodríguez Comesaña, Lorenzo
Web
General description This subject connects the student with basic aspects of marketing to know and understand the market and the consumers of a company. Specifically, the Dirección Comercial I course aims to delve into the study of strategic marketing and market analysis and planning tools in order to develop successful strategies for companies in the market.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
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