Educational guide 2024_25 Facultade de Comunicación

Grado en Publicidad y Relaciones Públicas

Subjects

Study programme guide
1st Year
Code	Name	Quadmester	Choose	Total Cr.
P04G190V01101	Economics: Economics	1st	Basic education	6
P04G190V01102	Language: advertising language in Galician	1st	Basic education	6
P04G190V01103	Language: Advertising language in Spanish	1st	Basic education	6
P04G190V01104	Communication: History and Theory of Communication	1st	Basic education	6
P04G190V01105	Advertising theory and practice	1st	Mandatory	6
P04G190V01106	Communication: Image theory and technique	1st	Basic education	6
P04G190V01201	Communication: Written Communication	2nd	Basic education	6
P04G190V01202	Company: Basics of organisation and business management	2nd	Basic education	6
P04G190V01203	Sociology : Social Structure, consumption and lifestyle	2nd	Basic education	6
P04G190V01204	Communication: History of advertising and publicity	2nd	Basic education	6
P04G190V01205	Public relations theory and practice	2nd	Mandatory	6
2nd Year
Code	Name	Quadmester	Choose	Total Cr.
P04G190V01301	Public Administration and statistical analysis	1st	Mandatory	6
P04G190V01302	Company: Basics of marketing techniques	1st	Basic education	6
P04G190V01303	Communication: Corporate image	1st	Basic education	6
P04G190V01304	Advertising Creativity	1st	Mandatory	6
P04G190V01404	Advertising writing and voice-over	1st	Mandatory	6
P04G190V01305	Advertising photography theory and practice	2nd	Mandatory	6
P04G190V01401	Preparation of advertising message	2nd	Mandatory	6
P04G190V01402	Strategic Advertising	2nd	Mandatory	6
P04G190V01403	Structures and activity of the advertising agency	2nd	Mandatory	6
P04G190V01405	TV communication theory and practice	2nd	Mandatory	6
3rd Year
Code	Name	Quadmester	Choose	Total Cr.
P04G190V01501	Communication ethics	1st	Mandatory	6
P04G190V01502	Media research and hearings techniques and methods	1st	Mandatory	6
P04G190V01503	Public relations strategic planning	1st	Mandatory	6
P04G190V01505	Print advertising production	1st	Mandatory	6
P04G190V01506	Political advertising techniques	1st	Mandatory	6
P04G190V01504	Advertising production in audiovisual media	2nd	Mandatory	6
P04G190V01601	Evaluation of advertising effectiveness	2nd	Mandatory	6
P04G190V01602	Planning and management of advertising media	2nd	Mandatory	6
P04G190V01603	Institutional and electoral communication techniques	2nd	Mandatory	6
P04G190V01604	Public relations techniques	2nd	Mandatory	6
4th Year
Code	Name	Quadmester	Choose	Total Cr.
P04G190V01701	Communication management	1st	Mandatory	6
P04G190V01901	Image and public relations campaigns	1st	Optional	6
P04G190V01902	Film and advertising	1st	Optional	6
P04G190V01903	Alternative Communication: Virtual Media and new advertising media	1st	Optional	6
P04G190V01904	Crisis Communication	1st	Optional	6
P04G190V01905	Public Opinion	1st	Optional	6
P04G190V01906	Advertising, graphic arts and typeface	1st	Optional	6
P04G190V01907	International advertising	1st	Optional	6
P04G190V01908	Public Relations and solidary communication	1st	Optional	6
P04G190V01909	Public relations and protocol	1st	Optional	6
P04G190V01910	Radio communication theory and technique	1st	Optional	6
P04G190V01801	Multimedia and web advertising production	2nd	Mandatory	6
P04G190V01981	Internships: Professional placement project	2nd	Optional	12
P04G190V01991	Final Year Dissertation	2nd	Mandatory	12