| Bibliografía Complementaria |
GÓMEZ VIEITES, A.; OTERO BARROS, C., Redes sociales y su aplicación empresarial, Ra-Ma, 2011
GODIN, S., Permission Marketing, Simon and Schuster, 1999
HALLIGAN, B., Inbound Marketing: Get Found Using Google, Social Media, and Blogs, John Wiley & Sons, 2010
LEVINE, R.; LOCKE, C.; SEARLS, D.; WEINBERGER, D., The Cluetrain Manifesto: 10th Anniversary Edition, Basic Books, 2009
LEWIS, D.; BRIDGER, D., The Soul of the New Consumer, Nicholas Brealy Publishing, 2000
LI, C.; BERNOFF, J., Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies, Harvard Business Review Press, 2011
MAQUIEIRA, J. M.; BRUQUE, S., Marketing 2.0. El nuevo Marketing en la Web de las redes sociales, Ra-Ma, 2009
NEWELL, F., Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing, McGraw-Hill, 2000
PEPPERS, D.; ROGERS, M., The One-to-One Future: Building Relationships One Customer at a Time, Currency Doubleday, 1993
QUALMAN, E., Socialnomics: How Social Media Transforms the Way We Live and Do Business, John Wiley & Sons, 2009
SAFKO, L., The Social Media Bible: Tactics, Tools, and Strategies for Business Success, John Wiley & Sons, 2010
SCOTT, D. M., The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2, John Wiley & Sons, 2010
SEYBOLD, P., The Customer Revolution: How to Thrive When Customers Are in Control, Crown Business, 2001
SOLIS, B., Engage, Revised and Updated: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, 2011
TROUT, J; RIVKIN, S., Differientiate or Die: Survival in our era of killer competition, John Wiley & Sons, 2000
WOLLAN, R.; SMITH, N.; ZHOU, C., The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business, John Wiley & Sons, 2011
ZARRELLA, D., The Social Media Marketing Book, O’Reilly Media, 2010
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