Guia docente 2023_24 Instituto de Educación Superior Intercontinental da Empresa (IESIDE)

Expected results from this subject

Expected results from this subject	Training and Learning Results
Understanding of basic techniques and features of international marketing. Creating the framework to understand the complexity of decision-making in the international business environment.		B7 B13	C5 C7 C9	D1 D4
Modelling of decision-making in marketing and strategy of the international firm, introducing the wide range of different aspects that compose a coherent international marketing strategy.		B7 B13	C6 C7 C9 C11 C16	D1 D4
Independent analysis and application of marketing concepts in the international environment.		B1 B3 B5 B7 B8 B11 B13 B14	C12 C13 C16	D1 D2 D5
Relating theoretical marketing and strategy concepts of the international firm to concrete situations of decision-making of companies operating internationally.		B1 B2 B5 B6 B7 B8 B9 B10 B11 B14	C13	D1 D2 D3 D4