Guia docente 2019_20
Escuela de Ingeniería Industrial
Degree in Mechanical Engineering
 Subjects
  Business: Introduction to business management
   Contents
Topic Sub-topic
1. THE COMPANY 1.1 The nature of the firm
1.2 The role of the company in the socio-economic system.
1.3 The company as a system.
1.4 The environment of the company.
1.5 Company objectives and goals.
1.6 Types of companies.

2. FINANCIAL MANAGEMENT (PART I). ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY 2.1 Economic and financial structure of the company.
2.2 Working Capital
2.3 Operating cycle and Cash Conversion Cycle
2.4 Working Capital requirement
3. FINANCIAL MANAGEMENT (PART II). UNDERSTANDING THE RESULTS OF THE COMPANY 3.1 The results of the company.
3.2 The profitability of the company.
3.3 The competitive strategy.
4. FINANCIAL MANAGEMENT (PART III). INVESTMENT DECISIONS. 4.1 Definition of Investment.
4.2 Types of investments.
4.3. Investment Appraisal Techniques
5: The FINANCIAL SYSTEM (PART IV). FINANCE 5.1 Concept of source of finance.
5.2 Types of sources of finance.
5.3 Analyses of the solvency and liquidity of the company.
6. OPERATION MANAGEMENT (PART I). GENERAL FEATURES 6.1 Production system.
6.2 Efficiency.
6.3 Productivity
6.4 Research, development and innovation (R&D&I).

7: The SYSTEM OF PRODUCTION (PART II). The COSTS OF PRODUCTION 7.1 Concept of cost.
7.2 Classification of the costs.
7.3 The cost of production.
7.4 The margins of the company.
7.5 Threshold of profitability.
7.6 Capacity of production and location.
7.7 Management of inventories.
8. MARKETING MANAGEMENT 8.1 What is marketing?
8.2 Basic concepts.
8.3 Marketing tools: Marketing mix.
9. MANAGEMENT AND ORGANIZATION 9.1 Components of the organization and management system.
9.2 The management system.
9.3 The human system.
9.4 The cultural system.
9.5 The political system.
PRACTICES OF THE MATTER
*The programming of the practical can experience changes in function of the evolution of the course.
Practice 1: Application of concepts of the subject 1.
Practice 2: Application of concepts of the subject 1.
Practice 3: Application of concepts of the subject 2.
Practice 4: Application of concepts of the subject 2.
Practice 5: Application of concepts of the subject 2.
Practice 6: Application of concepts of the subject 3.
Practice 7: Application of concepts of the subject 4.
Practice 8: Application of concepts of the subject 5.
Practice 9: Application of concepts of the subject 6.
Practice 10: Application of concepts of the subject 7.
Practice 11: Application of concepts of the subject 8.
Practice 12: Application of concepts of the subject 9.
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