Cavusgil, T.S., Knight, G., Riesenberger, J., International Business: The New Realities, Pearson Prentice Hall, 2014
Bibliografía Complementaria
Cerviño, J., Marketing internacional : nuevas perspectivas para un mercado globalizado, Pirámide, 2006
Daniels, J., International business: environments & operations, Pearson, 2018
Cavusgil, S.T., Knight, G., Riesenberger, J.R., International business: the new realities, 4ª, Pearson, 2017
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Cavusgil, T.S., Knight, G., Riesenberger, J., International Business: The New Realities, Pearson Prentice Hall, 2014