The subject intends to provide the students the necessary knowledge to design and develop a marketing program, and qualify them for taking commercial decisions. In particular, the subject, marketing management II, intends to deepen in the theorethical understanding as well as to put in practice those operative marketing strategies. i.e. : product, price, communication and distribution.
International students may request from the professor: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English. This "english frindely" options only apply for PCEO Degree.