Guia docente 2021_22
Facultad de Ciencias Económicas y Empresariales
Grado en Administración y Dirección de Empresas
 Subjects
  Marketing Management II
Subject Guide
IDENTIFYING DATA 2021_22
Subject Marketing Management II Code V03G020V01502
Study programme
Grado en Administración y Dirección de Empresas
Descriptors Total Cr. Type Year Quadmester
6 Mandatory 3rd 1st
Teaching language
#EnglishFriendly
Spanish
Galician
English
Prerequisites
Department
Coordinator
Otero Neira, María del Carmen
E-mail cachu@uvigo.es
Lecturers
González Vázquez, Encarnación
Otero Neira, María del Carmen
Pariente Ojea, Ángeles
Rodríguez Daponte, María del Rocío
Web
General description The subject intends to provide the students the necessary knowledge to design and develop a marketing program, and qualify them for taking commercial decisions. In particular, the subject, marketing management II, intends to deepen in the theorethical understanding as well as to put in practice those operative marketing strategies. i.e. : product, price, communication and distribution.
International students may request from the professor: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English. This "english frindely" options only apply for PCEO Degree.
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000