Guia docente 2020_21
Facultad de CC. Económicas y Empresariales
Grao en Administración e Dirección de Empresas
 Subjects
  Marketing Management II
Subject Guide
IDENTIFYING DATA 2020_21
Subject Marketing Management II Code V03G020V01502
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Total Cr. Type Year Quadmester
6 Mandatory 3rd 1st
Teaching language
#EnglishFriendly
Spanish
Galician
English
Prerequisites
Department
Coordinator
Otero Neira, María del Carmen
E-mail cachu@uvigo.es
Lecturers
González Vázquez, Encarnación
Otero Neira, María del Carmen
Pariente Ojea, Ángeles
Web
General description The matter pretends to provide to the student the necessary knowledges to design and develop a program of marketing and qualify him for the taking of commercial decisions. In concrete, the subject of commercial direction II pretends to deepen in the knowledge and put in practice of the operative strategies of marketing: product, price, communication and distribution.
International students may request from the teachers: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English. Only PCEO Degree
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000