Guia docente 2013_14 Facultade de Filoloxía e Tradución

Contidos

Tema	Subtema
1. Introduction	1.1. English for Specific Purposes 1.2. Business English
2. Market entry strategies	2.1. An overview of market entry strategies 2.2. Entering the global market 2.3. Brainstorming
3. Standardisation and differentiation	3.1. Approaches to international marketing 3.2. Products in different markets 3.3. Time management 3.4. Presentations
4. Entrepreneurship	4.1. Fostering entrepreneurship 4.2. Entrepreneurship in action 4.3. Negotiation strategies 4.4. Business plan and executive summary
5. Crisis management	5.1. Dealing with crisis events 5.2. Successfully dealing with a crisis 5.3. Dealing with conflict
6. Leadership	6.1. Styles and qualities 6.2. A business leader 6.3. Motivating staff 6.4. Write effective e-mails
7. International communication	7.1. Culture in international business 7.2. Internationalising a company 7.3. Conducting succesful intercultural communication
8. Design and invention	8.1. Design in business 8.2. A design-led company 8.3. Communicating negative information in a positive light 8.4. Writing for meetings
9. International trade	9.1. Free trade or protectionism 9.2. The impact of free trade agreements 9.3. Managing meetings 9.4. Reporting statistical information