| Bibliografía Complementaria |
Aaker, D, Construir marcas poderosas, Gestión, 2000
DÍAZ SOLOAGA, P, Como gestionar marcas de moda: El valor de la comunicación, CIE Inversiones Editoriales Dossat., 2000
McDOWELL, C., Fashion Today, Phaidon, 2006
MOORE, G, Promoción de Moda, Gustavo Gili, 2013
Guio, Marcelo, Oxitobrands: marcas humanas para un mercado emocional, YoPublico, 2009
VVAA, Fashionary: The Fashion Business Manual: An Illustrated Guide to Building a Fashion, Fashionary International, 2019
- Wilson Ozuem, Elena Patten, Brand Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, Brown Walker Press, 2019
Emily Huggard y Jon Cope, Communicating Fashion Brands: Theoretical and Practical Perspectives, Routledge, 2020
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