Guia docente 2023_24
Facultad de Comunicación
Máster Universitario en Comunicación en Medios Sociales y Creación de Contenidos Digitales
 Subjects
  Audiovisual content design and online distribution
   Assessment
  Description Qualification Training and Learning Results
Essay Work 1 Production processes: *Briefing and dossier of
production
30 C14
C15
C16
D4
Essay Work 2 Spot 30 B1
C2
C6
C14
C15
C16
D4
Systematic observation Attendance at master sessions, workshops and practices of
laboratory
10
Essay Work 3 Design of a transmedia strategy 30 B1
C2
C6
C14
C15
C16
D4
 
Other comments on the Evaluation

The information on the evaluation tests, their format, extension, evaluation rubric and delivery channels will be detailed through the Moovi platform. It is the responsibility of the student to be attentive to the information uploaded and to collect the specific and complementary information that is necessary to pass the subject.

CONTINUOUS EVALUATION

Attendance and participation may have a negative influence on the individual level in the evaluation of the work delivered as a group up to 50% of the grade.

All students must pass each of the proposed evaluation items, with at least 50% of the possible grade, including systematic observation, in order to pass the subject.

Late submissions are subject to a 50% reduction in the grade of that work.

SECOND CHANCE AND END OF CAREER

Students who have approved any of the three projects will be able to keep the grade and will only have to appear for the failed part, handing in the project in question according to the dates set by the teacher.

GLOBAL EVALUATION SYSTEM

The overall evaluation of the subject includes a practical block with an overall duration of 5 hours. It will be mandatory to pass each of the four parts to pass the subject:

Part 1: Delivery of two projects:

- Mockup of a spot

- Transmedia strategy

Part 2: Oral defense of a production plan based on the visualization of a piece. 120 minutes

Part 3: Editing a 30-second piece in Davinci Resolve. 90 minutes

Part 4: Writing a transmedia strategy based on a brand briefing. 90 minutes

Each part will be weighted as follows: 20%, 30%, 30% and 20%

The date of the global assessment test will coincide with the official exam tests in the first and second call.

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