Anthony Young, Brand Media Strategy, Palmgrave Macmillan, 2010
Bibliografía Complementaria
George S. Day, Reinventar la empresa en la era digital, BBVA, 2018
Joseph Straubhaar, Robert LaRose, Lucinda Davenport, Media Now: Understanding Media, Culture, and Technology, 7ª, Wadsworth, 2012
IAB, IAB Spain: https://iabspain.es/estudio, IAB,
AIMC, Estudio navegantes en la red, AIMC, 2022
Universidade de Vigo
|
Reitoría |
Campus Universitario |
C.P. 36.310 Vigo (Pontevedra) |
España |
Tlf: +34 986 812 000
Anthony Young, Brand Media Strategy, Palmgrave Macmillan, 2010