Guia docente 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Creación publicitaria para medios audiovisuais
   Assessment
  Description Qualification Training and Learning Results
Presentation Oral defense of the campaign proposal presented as the main exercise of the course, as well as the resolution of other case studies analyzed in seminar sessions, if applicable. 30 A4
B2
B4
B5
C1
C13
Problem and/or exercise solving Creation of an audiovisual (video and radio) advertising campaign for a specific advertiser and/or product. Justifying documentation presented, alignment with client's needs and objectives, and originality of the proposed idea will be evaluated. 30 B1
B2
B4
B5
C1
C7
C9
C13
C14
Case studies Analysis of audiovisual advertising campaign cases and proposals.
30 B1
B5
C13
D1
D4
Systematic observation Evaluation of attendance and participation in the classroom.




10 B4
 
Other comments on the Evaluation

OTHER INSTRUCTIONS FOR CONTINUOUS EVALUATION

- It is necessary to pass each of the proposed assignments to pass the course, with a minimum grade of 50%. Otherwise, the student will receive a failing grade in the course.

- In the second opportunity, the same evaluation system and criteria established for the first opportunity will be taken into account, but the assignments will be done individually.

- Attendance in the course is mandatory. Attendance of students will be recorded in all sessions. Students with 50% or more absences will not be evaluated.

- Absences must be justified at the time of occurrence (within a maximum period of one week) and will not be accepted if they occur at the end of the semester.

- Assignments submitted after the established deadline will not be evaluated.

INSTRUCTIONS FOR GLOBAL EVALUATION

- The global evaluation system applies to students who explicitly opt out of the continuous evaluation system, which is the recommended system for taking this course.

- This opt-out must be done in the first month of the course, following the protocol guidelines approved by the Communication Faculty Board and after informing the instructor.

- The global evaluation system consists of an official theoretical exam (40%) and the development of a project, which includes a written dossier (30%) and an oral presentation (30%), to be done individually. This project involves creating an audiovisual advertising campaign (video and radio) for a specific advertiser and/or product. The justification documentation presented, alignment with the client's needs and objectives, and the originality of the proposed idea will be evaluated.

- Each of the three assessments must be passed separately in order to pass the course.

- Global evaluation assessments will only take place on the official date approved by the institution.

- Assignments will not be accepted outside of the official deadline.

- Tutoring sessions explaining theoretical or practical content covered in face-to-face sessions will not be offered.

- No additional material will be provided beyond what is available on the Moovi online teaching platform for students who opt out of the continuous evaluation system.

Other aspects to consider

This subject is taught in face-to-face mode, so it is the students' duty to attend the teaching sessions according to the schedule established by the institution.

As mentioned when explaining the continuous evaluation system, attendance will be taken in all sessions (attendance sheet indicating name, ID, and signature).

This regulation applies to all enrolled students in this subject WITHOUT EXCEPTION.

The course guide presents the general outline of the subject. Due to space limitations and the impossibility of uploading additional documentation on the Docnet platform, more specific details regarding the global evaluation system will be managed through the Moovi platform in due time.

For everything not explicitly contemplated and/or detailed in this guide, the instructions of the "Regulamento sobre a avaliación, a calificación e a calidade da docencia e do proceso de aprendizaxe do estudantado" (Approved by the Board on April 18, 2023) will be taken as reference. Available at: https://secretaria.uvigo.gal/uv/web/normativa/public/show/565
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