Guia docente 2023_24 Facultade de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
Understanding audiovisual language for its use in advertising purposes (from a theoretical or practical perspective).			C7 C9	D4
Understanding the characteristics, resources, tools, and creative processes for audiovisual media.			C1 C7	D4
Creating advertising pieces for audiovisual media, based on a specific case and according to a specific target audience.		B1 B2 B4 B5	C7 C13 C14	D1
Being able to present and defend one's own ideas that provide solutions to the needs and goals of an advertiser when creating a campaign for audiovisual media.	A4	B2 B4 B5	C7 C13