Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Internships: Professional placement project
   Competencies
Code Description
CB2 That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study.
CB5 That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
CE3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
CE4 Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
CE5 Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
CE6 Imaginative competence and knowledge of the creative thought methods and its application in the communication process.
CE9 Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
CE10 Theoretical and practical knowledge of the techniques of management in communication companies.
CE11 Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia.
CE12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
CE13 Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production.
CE14 Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics.
CE15 Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
CT1 Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.
CT2 Creative competences: ability to the creativity, the innovation and the adaptation to the change.
CT3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
CT4 Managerial competences: ability to administer the time, with skill to the organization of tasks.
CT5 Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility.
CT6 Managerial competences: preparation to assume the risk in the decision taking.
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