Guia docente 2020_21
Facultad de CC. Sociales y de la Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  International advertising
Subject Guide
IDENTIFYING DATA 2020_21
Subject International advertising Code P04G190V01907
Study programme
Grao en Publicidade e Relacións Públicas
Descriptors Total Cr. Type Year Quadmester
6 Optional 4th 1st
Teaching language
Spanish
Galician
Prerequisites
Department
Coordinator
Corbacho Valencia, Juan Manuel
E-mail jmcorbacho@uvigo.es
Lecturers
Corbacho Valencia, Juan Manuel
Web
General description The international advertising has purchased a special leadership in the last years in front of a panorama of saturated offer of products practically interchangeable. Like this, the communication turns into the intangible *diferenciador at the same time that necessary to be able to sell these goods and services in distinct markets. The matter is directed to show to the student the strategies employed to such ends together with all the implications that comports especially from a communicative point of view.
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