Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  International advertising
   Contents
Topic Sub-topic
Advertising in international marketing History and definitions
The international marketing in the context of the company
The internationalisation of the company
The international advertiser International advertisers: current situation
Main world-wide advertising markets and its features
Agency networks
International advertising constraints Starting international and global campaigns
Standardisation vs. adaptation
international advertising constraints
Country branding The value of country brands
Country brand studies
Case study: Spain
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