|| That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
|| Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
||Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
||Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
||Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.