| Code |
Description |
| CB5 |
That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy. |
| CE1 |
Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes. |
| CE5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
| CE9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| CT3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
