Guia docente 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Advertising, graphic arts and typeface
   Contents
Topic Sub-topic
1.- Historical introduction to the typography. Of the calligraphy to the mobile types.
2.- Families, types and classifications. Fonts, styles, type anatomy, character parts, structures, and trends.
3.- Typography layout. Typometry, middle eye, line spacing, letter spacing, justification, layout, and aesthetics.
4.- Types and typographers Types of letter and his differentiation. typographers more important.
5.- Introduction to the graphic arts. History and actuality.
6.- Stages of the graphic product inside a printing. From prepress to final product.
7.- Technical of impression and of stamping. Of the impression typography to the modern systems. Of the rotary to the machine of eight bodies offset. serigraphy, recorded, lithography, etc.
8.- The professional relation with the printing. Request of budgets and preparation of the leaves of request.
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