Guia docente 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Advertising, graphic arts and typeface
   Expected results from this subject
Expected results from this subject Training and Learning Results
Identify the universe and of the history of the graphic arts C1
Identify the universe and the history of the typography C1
Recognise the business structure of the graphic arts and his social and economic surroundings C1
Recognise the business actuality of the foundries typographies and of the business of the commercialisation of types C1
Identifying ideological trends in the development of typography: Schools and great typographers. C1
Analyze the effectiveness and suitability of different typefaces in advertising messages and media. C5
Show the skill of attention of the customers from the commercial departments of the printings. D4
Practise with the programs of design, oriented to the typography and to the graphic arts. A5
C13
Demonstrate practical skills in creativity in graphic arts and typeface design. A5
C5
C13
Organise the work on the distribution of the time of the matter to make the distinct commissions and establishment of terms of delivery, like a recreation of the real work. D4
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