|| That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
|| Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
||Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
|| Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production.
||Managerial competences: ability to administer the time, with skill to the organization of tasks.