Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Crisis Communication
   Contents
Topic Sub-topic
SUBJECT 1: *Achegamento theoretical to the communication of crisis 1.1. Definition of the communication of crisis and concepts related 1.2. The communication of crisis since the theoretical and entrepreneurial perspective. 1.3. The communication of crisis in the institutional field.
SUBJECT 2: Models and strategies of communication of crisis 2.1. Academic and professional doctrine envelope to management of the communication of crisis 2.2. Main models of management of crisis 2.3. Audit of crisis 2.4. The plans of crisis 2.5. The committee of crisis
SUBJECT 3: Studio of cases 3.1. Crisis in the history 3.2. Entrepreneurial crises 3.3. Institutional crises 3.3.1. Management of crisis in the public administrations 3.4. The simulation of crisis
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