Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Crisis Communication
   Competencies
Code Description Typology
CB4 That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized.
  • Know How
CG3 Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment.
  • know
CE9 Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
  • know
CE12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
  • Know How
CE14 Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics.
  • Know How
CT2 Creative competences: ability to the creativity, the innovation and the adaptation to the change.
  • Know be
CT3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
  • Know be
CT4 Managerial competences: ability to administer the time, with skill to the organization of tasks.
  • Know be
CT5 Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility.
  • Know be
CT6 Managerial competences: preparation to assume the risk in the decision taking.
  • Know be
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