|| That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature.
|| Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline.
|| Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
|| Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
|| Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
|| Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia.
||Managerial competences: ability to administer the time, with skill to the organization of tasks.