Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Public relations techniques
   Assessment
  Description Qualification Training and Learning Results
Mentored work The evaluation of the knowledge will be carried out by means of a continuous follow-up of the different practical works that will be carried out throughout the course. This section includes, specifically, the work done outside the classroom and the final work of the subject. 40 C12
C14
C15
D1
D3
D4
Seminars This section includes case studies, debates, presentations and work done in class. 20 C12
C14
C15
D1
D3
D4
Objective questions exam The theoretical section will be evaluated with an exam and other tests on the contents explained in the master sessions. 40 C12
C14
C15
D1
D4
 
Other comments on the Evaluation
The final grade of the subject will be the result of adding the grade obtained in the exam, valued with a maximum of 5 points, and the one obtained in the practices, up to a maximum, also, of 5 points.

The exam will consist of a test of 50 questions with three possible answers for each of them, adding each of the correct ones 0.1 and subtracting the wrong ones 0.05; in such a way that two incorrect questions annul one correct one. Unanswered questions neither add nor subtract.

In the practical part, weekly work will be carried out in the classroom related to the topic that, at the same time, is being explained in the theoretical classrooms. All these works will be, in turn, previous steps of the final work of the subject, which will consist of the collective organization of a public event at the end of the semester. The program of the event will revolve around a central theme that will be decided in the first week of class and will be made up of various micro-events to be carried out on the same day, each one of them being responsible for each of the working groups in which the four practical groups of matter are divided. The 5 points of the practical part will be divided as follows:

  • 4 points for the design, production and execution of the micro-event in question throughout the course.
  • 1 point for the rest of the work done.
The student will have to pass each of the sections, theoretical and practical, to pass the subject and make the final average grade. In case of failing one of the two parts, even if you have a good grade in the other or exceed 5 in the direct sum of both, you will fail the matter.

In any case, the grade of the part approved in the first opportunity will be saved, only during the current course, for the second opportunity (July), in such a way that in July the people who are in this situation will only be examined in the part that they have previously suspended. If the failed part is the practical part, the students must contact the teachers as soon as they are notified of the grade for the first opportunity, so that they mark the work to be done sufficiently in advance to be able to pass it.

Those people who do not take the exam in the first opportunity and do it directly in the second, will have to have, like the rest of the students, presented all the practices required during the course, both the final work and those carried out in the classroom.

There is no specific itinerary for those who cannot attend classes, these students having to meet the same evaluation requirements of the theoretical and practical part that are required of the rest of those enrolled in the subject.
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