Educational guide 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
Unit 1: Event organization techniques	1.1 Strategic plan 1.2. Congress and seminars 1.3. Fairs 1.4. Trends
Unit 2: Media relations techniques	2.1. News release 2.2. Press dossier 2.3. Press conference 2.4. Travel and meetings with the press 2.5. virtual press room 2.6. Face-to-face meetings 2.7. Others
Unit 3: Public Relations Techniques in the network and digital environments	3.1. website 3.2. Email 3.3. Social networks 3.4. Corporate video 3.5. Others
Unit 4: Internal Public Relations Techniques	4.1. Written, oral and audiovisual techniques 4.2. Welcome manual 4.3. website 4.4. Email / newsletter 4.5. internal survey 4.6. internal newsletter 4.7. Bulletin board 4.8. Suggestions mailbox 4.9. Organization of meetings and other events
Unit 5: Specialized Public Relations Techniques	5.1. CSR 5.2. lobbying 5.3. Think Thanks