Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Public relations techniques
   Expected results from this subject
Expected results from this subject Training and Learning Results
Identify, describe and analyze the public relations techniques, tools and instruments applicable in different organizations. C12
C14
Apply and develop techniques that contribute to improving the corporate image and reputation of an organization. C14
Apply different relationship techniques with the different audiences of the organization, both internal and external. C14
Design and develop techniques that contribute to meeting the objectives of the organization's communication plan. C14
Develop economic and budget management in its field of activity, especially with regard to protocol issues and event management. C15
Interpret and analyze the technological and communicative environment, in order to develop new instruments and useful tools in the performance of public relations. D1
Demonstrate capacity for analysis, synthesis and critical judgment. C12
Act freely and responsibly, assuming ethical references. D1
Demonstrate the ability to work in a team through oral and written communication. C14
D3
Demonstrate ability to manage time, with ability to organize tasks. D4
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