|| That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized.
|| Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
||Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics.
||Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
||Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.
||Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
||Managerial competences: ability to administer the time, with skill to the organization of tasks.