Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Public relations techniques
   Competencies
Code Description Typology
CB4 That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized.
  • Know How
CE12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
  • Know How
CE14 Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics.
  • Know How
CE15 Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
  • Know How
CT1 Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.
  • Know be
CT3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
  • Know be
CT4 Managerial competences: ability to administer the time, with skill to the organization of tasks.
  • Know be
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | Spain | Tlf: +34 986 812 000