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2024_25
2023_24
2022_23
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2020_21
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2018_19
2017_18
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2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Educational guide 2024_25
Facultade de Comunicación
Study programmes
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Interest Information
Main website
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
Planning and management of advertising media
Recommendations
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Planning and management of advertising media
Code
P04G190V01602
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Mandatory
3rd
2nd
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Subjects that are recommended to be taken simultaneously
Evaluation of advertising effectiveness/P04G190V01601
Subjects that it is recommended to have taken before
Advertising Creativity/P04G190V01304
Preparation of advertising message/P04G190V01401
Strategic Advertising/P04G190V01402
Structures and activity of the advertising agency/P04G190V01403
TV communication theory and practice/P04G190V01405
Universidade de Vigo
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