Galego
Castellano
English
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2024_25
Facultad de Comunicación
Titulaciones
Grado
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Máster
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interés
Web principal
Secretaría
Webmail
Faitic
Grado en Publicidad y Relaciones Públicas
Subjects
Planning and management of advertising media
Recommendations
galego
castellano
english
IDENTIFYING DATA
2024_25
Subject
Planning and management of advertising media
Code
P04G190V01602
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Mandatory
3rd
2nd
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Subjects that are recommended to be taken simultaneously
Evaluation of advertising effectiveness/P04G190V01601
Subjects that it is recommended to have taken before
Advertising Creativity/P04G190V01304
Preparation of advertising message/P04G190V01401
Strategic Advertising/P04G190V01402
Structures and activity of the advertising agency/P04G190V01403
TV communication theory and practice/P04G190V01405
Universidade de Vigo
| Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000