Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
  Media research and hearings techniques and methods
Code Description
CB2 That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study.
CB3 That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature.
CG3 Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment.
CE3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
CE8 Knowledge of the perspectives and investigation methodologies of the agents, surroundings and involved processes in the communication and, specifically, in the advertising and in the public relations.
CE9 Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
CE12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
CT3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
CT5 Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility.
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