|| That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study.
|| That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature.
|| Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment.
|| Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
|| Knowledge of the perspectives and investigation methodologies of the agents, surroundings and involved processes in the communication and, specifically, in the advertising and in the public relations.
||Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
|| Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
||Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
|| Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility.