Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  TV communication theory and practice
   Competencies
Code Description Typology
CB5 That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
  • Know How
CG1 Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
  • know
CG2 Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline.
  • know
CE1 Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
  • know
CE3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
  • know
CE5 Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
  • know
  • Know How
CE11 Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia.
  • Know How
CE13 Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production.
  • Know How
Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | Spain | Tlf: +34 986 812 000