Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  TV communication theory and practice
   Training and Learning Results
Code Description
A5 That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
B1 Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
B2 Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline.
C1 Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
C3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
C5 Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
C11 Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia.
C13 Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production.
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