Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Strategic Advertising
Subject Guide
IDENTIFYING DATA 2023_24
Subject Strategic Advertising Code P04G190V01402
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors Total Cr. Choose Year Quadmester
6 Mandatory 2nd 2nd
Teaching language
#EnglishFriendly
Galician
Prerequisites
Department
Coordinator
E-mail
Lecturers
Web
General description The subject Advertising Communication Strategies, seeks as an objective to know the concept of strategy, its elements and its elaboration. Know the classic models of advertising strategies, recognize them in current advertising and apply them in advertising cases.
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