Guia docente 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Strategic Advertising
   Assessment
  Description Qualification Training and Learning Results
Mentored work Desenvolvemento de traballos tutelados nas sesións de prácticas da materia. 40 A2
A3
A4
B3
C9
C12
D3
Objective questions exam Test to evaluate the content developed throughout the subject 20 A3
B3
C9
Problem and/or exercise solving Resolución de cuestionarios e exercicios na sesións de teorías na materia. 20 A4
B3
C9
Project Presentación dun proxecto final: plan estratéxico. 20 A2
A3
A4
B3
C9
C12
D3
 
Other comments on the Evaluation

REGULATION OF ASSESSMENT OF THE SUBJECT

COURSE 2022-2023

1. OF THE NATURE OF MATTER

1.1. The subject Advertising Communication Strategies is included in the study plan of the Degree in Advertising and Public Relations as a compulsory subject for all students who intend to obtain the aforementioned title.

1.2. This subject is taught in *FACE-TO-FACE mode, so it is the duty of the students to attend the practical and theoretical teaching sessions at the time established by the center.

2. OF THE EVALUATION STANDARDS OF THE SUBJECT

2.1. The subject evaluation system is carried out according to three factors:

a) Overcome the practical part, with the completion of the scheduled activities

b) Pass the theoretical part, by means of a written exam that will be carried out on the date indicated by the center.

c) Student attendance and participation in theoretical and practical classes.

2.2. To pass the practical part, the programmed activities must be carried out in a timely manner and always under the supervision of the teacher. These activities must be carried out in groups and will be launched in the workshop sessions and seminars. These activities will be assessed on a maximum of 10 points and account for 60% of the evaluation of the subject.

23. To pass the theoretical part, the students must pass an individual written exam on the theoretical contents that are taught in the classroom and that are included in the program. The exam will be valued on a maximum of 10 points and represents 40% of the evaluation of the subject.

2.4. Class attendance is a mandatory condition to be evaluated. Those students who do not attend the practical and seminar classes will be recorded as FAIL in the practical part.

2.5. The final evaluation of the subject will be carried out applying the following distribution:

a) Theory. Punctuation. Maximum 10 points/ Percentage of the note 70%

b) Practice. Maximum Score 10 points / Percentage of the note 30%

c) Assistance. It doesn't score *specifically. Those students who do not comply with it will not be averaged. It is an essential requirement to obtain a minimum of half the points in each of the parts.

3. OF THE PRACTICAL PART

3.1. Each of the activities gives a practical part will be valued with a maximum score that will be communicated to the students before doing it.

3.2. All the practical activities will be carried out in the practical sessions that are programmed in the teaching hours of the subject. This will not prevent that, in some cases, students have to complete their work outside the classroom. In any case, it will be the teacher's job to try to get the students to get the most out of these sessions.

Each one of the activities of the practical part will have an assignment that will be communicated to the students before doing it. All members of the practice group will receive the same grade except in those cases in which a member of the team is absent from a practice session without just cause.

4. ATTENDANCE CONTROL

4.1. In all the practical and seminar sessions, notes will be taken of the members

4.2. Throughout the semester, it will not be possible to make TWO Justifications for absences, which must be done by presenting the corresponding medical or work certificate. The admission decision will even depend on the teacher and can never be made beyond a week after the absence.

5. JULY / EXTRAORDINARY CALL

5.1. The evaluation system for the July and extraordinary calls is exactly the same as for February/June, that is, the scales listed in the section are applied.

5.2. The following peculiarities are observed.

a) The students who pass the practical part in the June/February call and have full attendance but fail the theoretical exam and as a result, fail the subject, will only have to pass the theoretical exam in the June call. of that even academic year and submit, within the established period, a special attendance compensation work. If they do not pass the subject in July, in the following academic year they will have to complete all the steps in section 2 again.

b) The students who pass the practical part in the June/February call and have incomplete attendance and fail the theoretical exam and as a result, fail the subject, *will have to pass the theoretical exam in the June call of that including academic year. If in July they do not pass the subject, in the following academic year * they will have to complete all the steps of section 2 again.

c) The students who fail the practical part in the June/February call and have full attendance and fail the theoretical exam and as a result, fail the subject, they will have to pass the theoretical exam in the June call of that academic year and present, within the established term, the corresponding works of the practical part of the subject. If in July they do not pass the subject, in the following academic year * they will have to complete all the steps of section 2 again.

d) The students who fail the practical part in the June/February call and have incomplete attendance and fail the theoretical exam and as a result, fail the subject, will have to pass the theoretical exam in the June call of that including academic year and present, within the established period, the corresponding works of the practical part of the subject in addition to the special work of compensation of attendance. If in July they do not pass the subject, in the following academic year * they will have to complete all the steps of section 2 again.

5.3. The particularities collected in the previous section cannot be modified UNDER ANY CIRCUMSTANCES and are based on the following basic criteria: The grades of the theoretical exams are only valid for the call in which they are made (February/June or July). The practical works, due to their nature of daily work, are valid for the two possible calls of the academic year (February/June, July). The group practical workload included in the program will be assumed individually in the case of the July call.

6. TEACHER/STUDENT COLLABORATION

In all cases, it is necessary for the teacher to be informing about the activities that the student is carrying out with respect to this subject, especially in the case of those students who intend to present themselves in the July exam.

6.2. In the case of the works of the theoretical part of the subject, the theme of the same must be previously agreed with the teacher. In NO CASE will work done without prior approval or approval of the teaching staff be accepted. The same circumstance applies to assistance compensation jobs.

6.3. There is a teacher tutorial schedule that students will be informed of at the beginning of the course. In the tutorials, doubts about theoretical and practical aspects of the subject will be resolved, but notes or complete theoretical classes cannot be provided.

This regulation is applicable to all students enrolled in this subject WITHOUT EXCEPTION

Emma Torres-Romay

Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000