Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Strategic Advertising
   Expected results from this subject
Expected results from this subject Training and Learning Results
Identify the advertising strategies that allow decision making in an advertising campaign. A2
C9
C12
Interpret the results of an advertising planning process evaluating the correspondence between the defined strategies and the results achieved. C12
Establish advertising planning, setting objectives, defining the target audience and exposing the strategies based on the information collected about the client (advertiser). A3
C9
C12
D3
Manage the information provided by the client (advertiser) through direct relationship with him. A3
A4
B3
Demonstrate the ability to work as a team in a coordinated manner. D3
Develop strategic documents necessary for the advertising process in collaboration with the members of a team. C12
D3
Demonstrate capacity for analysis, synthesis and critical judgment. A3
B3
Adapt advertising objectives to existing resources, both economic and communicative, establishing adequate budgets. C12
D3
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