| Code |
Description |
| A2 |
That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study. |
| A3 |
That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature. |
| A4 |
That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized. |
| B3 |
Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment. |
| C9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
