Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Preparation of advertising message
   Sources of information
Basic Bibliography Barry, P., The advertising concept book: a complete guide to creative ideas, strategies and campaigns, 2ª, Thames&amp, 2012, Hudson: Londres
De Soto, D., Know your onions in graphic design, BIS, 2014, Amsterdam
Edwards, D.E., How to be more creative, OP Books, 1980, Mounain View (USA)
Lupton, E., Graphic design thinking: beyond brainstorming, Princetown Architectural Press, 2014, Nueva York
Complementary Bibliography
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