Educational guide 2019_20 Facultade de CC. Sociais e da Comunicación

Contents

Topic	Sub-topic
A elaboración da mensaxe no proceso publicitario	O proceso creativo O equipo creativo: estrutura, composición e funcións. Referentes publicitarios
The strategic approach	The manufacture of the briefing. The interpretation of the data. The advertising argumentation.
The idea and the process of creation	Definition of the idea. Steps in its creation. Attitudes in front of the production of ideas.
The components of the advertising message	Colour: Types and models. Profiles of color and his use. Psychology of the colour. Lettering: Variables that define a letter. Composition of the headline and of the body-copy. Composition: The layout, The proportions, diagonal, space and form. Types of layout. You bear them advertising and his characteristics from an expressive point of view.
The ways and the creative diagrams: "molds" to give form to the messages	The creative ways Definition of creative diagram and ranking
The presentation of the ideas	How present a campaign. Ideas to sell your idea.