Educational guide 2019_20
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Preparation of advertising message
   Contents
Topic Sub-topic
A elaboración da mensaxe no proceso publicitario O proceso creativo
O equipo creativo: estrutura, composición e funcións.
Referentes publicitarios
The strategic approach The manufacture of the briefing.
The interpretation of the data.
The advertising argumentation.
The idea and the process of creation Definition of the idea.
Steps in its creation.
Attitudes in front of the production of ideas.
The components of the advertising message Colour: Types and models. Profiles of *color and his use. Psychology of the colour.

Lettering: Variables that define a letter.

Composition of the headline and of the body-*copy.

Composition: The *layout, The proportions, diagonal, space and form. Types of *layout.

You bear them advertising and his characteristics from an expressive point of view.
The ways and the creative diagrams: "molds" to give form to the messages The creative ways
Definition of creative diagram and ranking
The presentation of the ideas How present a campaign.
Ideas to sell your idea.
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