|The strategic approach
||The manufacture of the briefing.
The interpretation of the data.
The advertising argumentation.
|The components of the advertising message
||Colour: Types and models. Profiles of *color and his use. Psychology of the colour.
Lettering: Variables that define a letter.
Composition of the headline and of the body-*copy.
Composition: The *layout, The proportions, diagonal, space and form. Types of *layout.
You bear them advertising and his characteristics from an expressive point of view.
|The presentation of the ideas
||How present a campaign.
Ideas to sell your idea.