The strategic approach |
The manufacture of the briefing.
The interpretation of the data.
The advertising argumentation. |
The components of the advertising message |
Colour: Types and models. Profiles of *color and his use. Psychology of the colour.
Lettering: Variables that define a letter.
Composition of the headline and of the body-*copy.
Composition: The *layout, The proportions, diagonal, space and form. Types of *layout.
You bear them advertising and his characteristics from an expressive point of view. |
The presentation of the ideas |
How present a campaign.
Ideas to sell your idea. |