Educational guide 2023_24 Facultade de Comunicación

Grado en Publicidad y Relaciones Públicas

Assessment

	Description	Qualification	Training and Learning Results
Problem solving	Development of exercises, revision test, foros, video viewing in the classroom, etc. Afttendance, participation and public presentations made will be also valued.	5	A2	B2	C10	D1 D2 D3 D4
Autonomous problem solving	Exercices that are implemented in practical classes and are developed independently by the student outside the classroom. The student must solve a series of exercises in the time and conditions established by the teacher. The total score for this section will be divided between class attendance and the total number of exercises that are proposed. These exercises must be uploaded to Moovi and the deadline will be determined by the teacher. Attendance at practices is compulsory, so in order to obtain the score for the work, a student must attend at least 80% of the sessions.	5			C10 C14	D1 D2 D3 D4
Mentored work	The supervised work will be in a group and will consist of the development of a project that will be specified in the delivery of various tasks related to the development of a marketing plan of a company / product of the industrial sector proposed by the teacher. The grade obtained by each student in this section will be the grade for the group work, but it may be modified by their participation both in the work and in the seminars. Both the composition of the groups and the company will be determined in the first seminar session (according to the official calendar) under the supervision of the teacher. Those students who do not attend the first seminar session will have until the second session to join a group, always after acceptance by the teacher. Those students who arrive at this second session (according to the official calendar) are not included in any group will not have the right to carry out the work, not considering any compensatory activity in this case. Attendance at the seminars is compulsory, so in order to obtain the work score, a student must attend at least 80% of the sessions.	30			C10 C14	D1 D2 D3 D4
Objective questions exam	Proof of short questions	30	A2	B2	C10 C14	D1 D2 D3 D4
Objective questions exam	Proof of short questions	30	A2	B2	C10 C14	D1 D2 D3 D4

Other comments on the Evaluation
Students have the option of choosing between the modalities of assessment of the subject: Continuous Assessment (CA) or Global Assessment (GA). By default, it is assumed that the student body will be evaluated through CA and must notify their resignation if they wish to change to the GA modality. This notice must be made within a maximum period of one month from the beginning of the semester. The CA consists of two parts with their respective weighted values: a) Passing the practical part by carrying out the programmed activities, attending a maximum of 80% of the practical classes and participating in them. The rating will be a maximum of 4 points out of 10. b) Overcoming the theoretical part through two written tests. The maximum score will be 6 points out of 10. To pass the subject it is necessary to obtain at least a score of 3 points out of 6 in the sum of the two tests. A lower grade will not serve as an average with the other tests. The GA is carried out through an extensive test (5 hours) on the dates indicated in the official calendar, which will assess the acquisition of all the skills required in the matter. The test will have two differentiated parts. The first part will consist of questions on theoretical content (60%) and, in the second, the student must demonstrate their practical knowledge in strategic and operational marketing (40%). This is 100% of qualification. To pass the exam it is necessary to score 3 points out of 6 in the theoretical part In the Second Chance and End of Degree call, the evaluation system is the same as in the first opportunity. The qualification of the practical part will be kept in all the calls of that academic year but supervised group work may be improved individually. However, if the subject is not passed in this academic year, the student must take it again, adapting to the teaching guide that is in force in the academic year, therefore, none of the grades obtained in this course will be retained.