Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Company: Basics of marketing techniques
   Methodologies
Methodologies   ::  Teaching methodology guide
  Description
Introductory activities Activities to get in contact and collect information about the student and also to present the
subject.
Lecturing Presentation by the professor of the contained of the subject as well as the theoretical bases
Problem solving Activity in which formulate problem and/or exercises related with the subject.
Autonomous problem solving Problems and exercises related with the subject. The student owes to develop the suitable solutions
by means of the application of formulas and the interpretation of results.
Mentored work The work is developed in a group and autonomously under the supervision of the teacher and
consists of the development of a series of tasks related to the development of a marketing plan
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