Educational guide 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
1. The company like a complex system.	1.1.- Definition of company. 1.2.- Elements of the company. 1.3.- Objective of the company. 1.4. The function of direction. 1.4.- The theory of systems applied to the companies. 1.5.- Typology of companies
2. The surroundings of the company	2.1.- The business surroundings. 2.2.- The general surroundings. 2.3.- The specific surroundings.
3. Diagnostic and strategic design	3.1.- The direction of companies. 3.2.- The diagnostic of the company: analysis SWOT. 3.3.- The design of strategies. 3.4. Evaluation and selection of strategies. 3.5. Implantation and control
4. The human factor	4.1.- Business culture. 4.2.- The leadership. 4.3.- The power in the organisations. 4.4.- Direction and management of HR.
5. The organisational structure	5.1.- Organisational structure. 5.2.- The organisation chart. 5.3.- Parameters of design. 5.4.-Structural configurations
6. Economic appearances-financial of the company	6.1.- The investment. 6.2.- The finance. 6.3.- The countable reflection: The Balance, The account of losses and gains. 6.4.- Financial economic indicators: the tree of profitability, calculation of the deadlock.