Galego
Castellano
English
2026_27
2025_26
2024_25
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2026_27
Facultad de Comunicación
Titulaciones
Grado
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Grao en Publicidade e Relacións Públicas
Programa de simultaneidade do Grao en Publicidade e Relacións Públicas e o Grao en Comunicación Audi
Máster
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interés
Web principal
Secretaría
Bibliografía
Grado en Publicidad y Relaciones Públicas
Subjects
Communication: Image theory and technique
Expected results from this subject
galego
castellano
english
IDENTIFYING DATA
2026_27
Subject
Communication: Image theory and technique
Code
P04G190V01106
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors
Total Cr.
Choose
Year
Quadmester
6
Basic education
1st
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Expected results from this subject
Training and Learning Results
Review of the main concepts and visual representations, their possible meanings and communicative uses.
B1
B2
C2
Competence analyzing and interpreting visual images, advertising visual images above all.
B2
C6
Explore the possibilities of imagens in advertising and audiovisual communication.
C5
C11
C13
Become familiar with the digital construction images techniques as well as it use in advertising.
D2
D3
Explore the relationship among images, media and advertising.
D1
Universidade de Vigo
| Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000