Guia docente 2026_27
Facultad de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Communication: Image theory and technique
   Expected results from this subject
Expected results from this subject Training and Learning Results
Review of the main concepts and visual representations, their possible meanings and communicative uses. B1
B2
C2
Competence analyzing and interpreting visual images, advertising visual images above all. B2
C6
Explore the possibilities of imagens in advertising and audiovisual communication. C5
C11
C13
Become familiar with the digital construction images techniques as well as it use in advertising. D2
D3
Explore the relationship among images, media and advertising. D1
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000