Guia docente 2015_16 Facultad de CC. Sociales y de la Comunicación

Methodologies

	Description
Master Session	In these activities predominates the transmission, of form expositiva, of knowledges on a determinate professional field. It works fundamentally the knowledge (technical competition), although also they work the others knowledges (know do, know be and know be). The alumnado has like function take aim, notes, relate concepts, ask to the/the educational.
Seminars	Work in depth of a subject (monographic). Extension and relation of the contents treated in the sessions *magistrales with the professional work
Case studies / analysis of situations	Development of a project of investigation in communication on a determinate subject and with one or several methodologies of the explained in the theoretical sessions. Of this form, the student will give account of the practical application of the academic investigation and of the possibilities that his methodologies offer him to take practical decisions professionals in the future: measurement of audiences, polls and surveys are part of the work that an expert in advertising and public relations will have to do.