Guia docente 2015_16
Facultad de CC. Sociales y de la Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Communication: History and Theory of Communication
   Contents
Topic Sub-topic
I. Think in the Communication 1. Theory of the Communication and Theory of the Information
2. *Disciplinariedad And interdisciplinarity
II. Methodologies of Investigation in Communication 1. Investigation and social reality
2. The investigation of means
3. Phases of the process
4. Use of statistical sources and databases of contents of means
5. Technicians of investigation applied to the communication
III. Define the Communication 1. Implicit and explicit communication
2. Essential characteristics of the communication
3. The symbols in the communication
IV. Elements of the Communication 1. Systems and models
2. Basic models for the study of the Communication
3. Comparison of models and common elements
4. The communicative ecosystem
V. The communicative actions 1. Perception
2. Interpretation and expression
I SAW. Perspectives of the Communication 1. Perspective *funcionalista
2. Critical perspective
3. Interpretative perspective
VII. History of the communication I 1. The School of Chicago
2. *Mass *Communication *Research
3. Walter *Lippmann
VIII. History of the communication II 1. *Two-*step *flow
2. Diffusion of innovations
3. Diary-*setting
4. *Espiral Of the silence

IX. History of the communication III 1. The communication mediated
2. The new communicative context
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000