|UNITY 2. DOMAINS AND REGISTERS OF THE LANGUAGES: THE USES OF GALICIAN.
||2.1. Linguist functions, uses and registers.l
2.2. Spoken and written expression in Galician: orthophony and spelling.
2.3. The Galician tongue and its history: mass media and advertising in Galician.
|UNITY 4: PROPAGANDA AND ADVERTISING MESSAGES: PRODUCTION AND RECEPTION OF ADVERTISING IN GALICIA
|4.1. The Galician linguistic community. Language, identity and power. Social prestige and linguistic prejudices.
4.2. Standard language and linguistic nationalism. International language and globalization of culture.
4.3. Multilingualism and bilingualism. Diglosia and semilingualism. Monolingualism.
|UNITY 5. ANALYSIS OF ADVERTISING LANGUAGE. TEXTS AND THE DISCOURSE OF ADVERTISING IN GALICIAN.
|5.1. Textual analysis: coherence, cohesion, grammaticality and intertextuality of ads in Galician. Discourse markers. "Repeated discourse".
5.2. Stylistic analysis: adequacy and style in advertising texts in Galician.
5.3 The rhetorics of advertising communication: globalization and localization. The language of the market, of politics and of culture.