Educational guide 2020_21
Facultade de CC. Sociais e da Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Language: advertising language in Galician
   Learning outcomes
Learning outcomes Competences
Purchase the relative theoretical bases to the system of the Galician tongue inside the frame of the social Communication. CB1
CE5
Study the diverse elements, forms and specific uses of the Galician applied to the advertising and his functionality inside the Galician community. CG3
CE2
CE5
Analyze the advertising communication from a linguistic perspective (gramatical, stylistic-rhetorical and pragmatic). CE5
Learn to express ideas, informations, problems and solutions it a so much specialized public how no specialized and to argue and debate the points of view pertinentes. CB4
CE5
Know developed oralmente and by writing with correction and fluency in the academic and advertising field. CB4
CE5
Investigate and analyze the human and linguistic surroundings attending to the identity and values of the community. CG3
CE2
CT1
Analyze texts and value critically to adecuación, coherence and correction of the oral expression and writing of the advertising speech. CG3
CE5
Know and apply basic concepts of the different branches of the linguistics to problems or advertising challenges of different nature. CE2
CE5
Use active and consciously the resources that the Galician tongue offers. Promote the autonomy of the student to produce and correct advertising texts. Develop the creativity that supposes result of the freedom in the dominance of the tongue. CB4
CE5
CT1
Read literature to develop a critical thought, independent and tolerante. Read to create, to take into account to the other; to understand the place that inhabit; to learn to comprise and respect the extraneous positions; for power act properly in the community in that live. CG3
CT1
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